One of the best things you can do for your business is to gain positive online reviews from satisfied customers. These reviews can then have a positive effect on potential customers that are interested in the products and services your business offers. Online reviews are actually an important part of a good Local SEO plan….
People love to read stories. Stories can be inspiring, and they can fuel our imaginations. They can even invoke emotional responses. But what does that have to do with marketing your business? Effective storytelling is a powerful tool for your business. Stories have an uncanny ability of creating connections between you and your customers. With…
One of the best and most cost-effective ways to market your business is with your website. For this reason, it is very important that you perform a website refresh it every few years to keep it relevant, fast, and safe. Keeping up with web trends Trends in web design change almost daily, so it’s good…
When you hire a web developer to build a new website for your business, you may already have thought about what you want it to look like. You may have considered what features it will have. You may have thought about how you will tell visitors what you do. You may have tried to think…
It’s vital to your business to ensure the proper delivery of important emails to your inbox. The first step in achieving this goal is to regularly visit your spam or junk folder and mark legitimate emails as “not spam” or “not junk”. Secondly, you should also add legitimate senders to your contacts list and keep…
It’s extremely important to keep your website’s software updated, regardless of what was used in which to build it. Whether it was built using WordPress or another content management platform, it is imperative that the software remain updated to the latest versions whenever possible. You will also need to consider any addons or plugins you…
As new laws are passed around the world and in a growing number U. S. States, it is becoming increasingly critical that every website have clear policies that outline privacy concerns and usage by outside visitors. As business owners, we need to protect our digital assets and your website is one of, if not the,…
The process of building a website can be a timely one, but it’s very important to consider the user experience. For every website built by Harness Media, we never begin with design. In fact, it is one of the last steps in the website building process. Truly effective web design focuses on the user, their…
When I am training clients on the basics of how to use and access their websites, I often use an analogy that I developed a few years ago. I’ve received a lot of positive feedback regarding this analogy, and I’ve improved it over the years to simplify it as much as possible. Most of my…
Speed is important online. Your website visitors are impatient and Google rewards fast websites with higher ranking in search results. WordPress sites can be slow if they aren’t built or configured properly. However, there are services, tools, and methods available to make your WordPress website zoom. Here are the top 8 ways to make your…
How and why to prepare your website content using the F Pattern style of writing Recently, I presented to the members of a local business referral and networking group on how to “F Your Website”. Here is a transcribed version of the slideshow I presented to them. Good content is important Wait – content is…
How does your current website look when you view it on your smartphone? If it’s not already set up for viewing on mobile devices, chances are it’s too small or scrolls sideways off the screen. Either way, it’s difficult for potential clients to read and navigate. Responsive Web Design (RWD) makes your website easy to use…
If you’ve ever worked with a WordPress-based website where you wanted to manage events, you may already be aware of the options available to you. WordPress event management is a rather common requirement, so there are lots of choices. Some of our clients simply use the default WordPress blogging system and put their events in…
As you may already know, WordPress is a powerful tool for building websites. It provides website owners with a learnable and intuitive interface (the Dashboard) for publishing and managing content. It also provides developers and designers with a robust system for building feature-rich and beautiful websites for their clients (the website owners). But how secure…
By now, you are probably used to hearing about Google changing its search algorithm to accommodate various trends in the web design market. They are constantly updating the algorithm to keep up with the times. Google’s planned algorithm updated slated for April 21, 2015 is no different. Mobile-friendly websites aren’t anything new. For many years, web…
Just like any profession, there are a few of those so-called “professionals” out there that make the real professionals look bad. And web developers are no exception. I’ve rescued several of my clients from the clutches of a bad web developer or hosting company. Most of the time, I’ve found that the entire situation could have…
It’s a tough job but somebody has to do it. There’s a good chance you are a user of at least one online discussion forum. Some are used for discussion of a variety of topics, others fill a niche for a specific topic or industry, and still others serve as a form of support for…
One of the first tasks you’ll want to tackle with your shiny new WordPress website is to create a page. Naturally, you’ll also want to add it to your navigation menus so your visitors can find it.
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