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Who doesn’t have a passion or expertise they could talk about endlessly? Channeling this enthusiasm into a blog series is an excellent way to dissect a topic across several posts, keeping your readers eager for more. This not only showcases your knowledge but also builds a recurring audience for your site.

Launch your own series

To create your own blog post series, we’ve created this helpful step-by-step guide.

Select a topic

What are you passionate about? Reflect on your areas of expertise and consider what would intrigue your readers while establishing you as a go-to resource in your field.

Plan your series

Start by brainstorming topics related to your main subject. This helps in structuring your series by defining the focus of each post, how many posts you’ll write, and how they connect. Thinking about the links between posts is crucial for a cohesive series.

Set a schedule

Consistency is key. Decide on a posting rhythm that works for you and stick to it, so your readers know when to expect new content. This regularity helps build anticipation and keeps your audience engaged.

Write your posts

With a clear plan in place, it’s time to write. While it might be tempting to write one post at a time, completing the series before publishing ensures you maintain a steady flow without unexpected breaks. Life can be unpredictable, and having your posts ready in advance keeps you on track.

Promote your series

Don’t forget to spread the word through social media, email newsletters, or any platform where your audience spends time. Teasers and excerpts can generate buzz and keep your readers looking forward to what’s next.

Make your content shine

If you’re looking for a seamless way to integrate your blog series with your website, consider using WordPress’ built-in blogging feature. For those who prefer focusing on other aspects of their business, Harness Media also offers a blogging service to help you get your series off the ground.

Creating a blog series is not just about sharing what you know; it’s about connecting with your audience on a deeper level and keeping them coming back for more. With careful planning and a dash of creativity, your blog series can become a cornerstone of your website’s content strategy.

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