When it comes to websites, every business has a unique story to tell. However, despite the differences in their journeys and purposes, all websites share a crucial component: their pages. From a cozy non-profit featuring a handful of key pages to a bustling e-commerce giant boasting countless product listings, the true essence of a website lies not in the volume of its pages, but in the content those pages deliver.
Regardless of the size of your business, certain pages are indispensable. They not only enrich the customer experience but also serve as fertile ground for enhancing your website’s search engine optimization (SEO).
Here are the 7 key pages every website must have:
- Home — The homepage is your digital front door, setting the tone for visitors’ experiences. It should encapsulate what you offer, why it matters, and how it benefits potential customers. First impressions count, so make it inviting, clear, and navigable, encouraging visitors to dive deeper into your site.
- About — Often the runner-up in page popularity, your About page should resonate with your audience. It’s tempting to narrate your business saga, but the focus should be on addressing your customers’ needs and how you propose to meet them, steering clear of the “I” and “we” to speak directly to your audience.
- Products or Services — An overview page complemented by detailed subpages for each offering helps in painting a complete picture of your services or products. Descriptions should illuminate the benefits, backed by clear calls to action (CTAs) guiding customers on how to engage with your offerings.
- Testimonials or Reviews — Leverage social proof to bolster trust and credibility. This page is your showcase of customer satisfaction, illustrating how your products or services have positively impacted others.
- Blog — A well-curated blog can be a treasure trove of trust and expertise, offering insights, news, or tips relevant to your industry. It’s a strategy that not only values your customers’ growth but also significantly boosts your SEO.
- Contact — An essential bridge between you and your potential clients, the Contact page should outline various ways to get in touch, including email, phone, and a submission form. For physical locations, consider adding an address and map.
- Privacy Policy — In today’s privacy-conscious world, a clear and comprehensive privacy policy is non-negotiable. This page should detail how customer data is collected, used, and protected, aligning with applicable privacy laws.
Elevate your web presence with Harness Media
Navigating the digital landscape can be complex, but with the right foundation, your website can stand out. Including these seven critical pages ensures a robust platform for engaging with customers and optimizing your site’s performance. While tailored to meet your business’s unique needs and narrative, these pages form the cornerstone of a compelling and user-friendly website. Harness Media offers WordPress web design services to help you accomplish these goals.
